Hi, I'm Joel.
I'm a product designer looking for new work.
After earning my Master's degree and simplifying the checkout process at Kohl's, I came to Nationwide to redesign a multi-million dollar mobile app and now we're scaling up the development process to include 6 dev teams.
Featured projects
Shipped, for the customer.
Nationwide
The mobile app
Shipped January 2018.
Timeframe
8 months with
ongoing improvements
Positive impact
★ improvement
on the App store
Nationwide
The design system
Initially launched August 2018. Case study coming soon.
Timeframe
2 months design
and development
Positive impact
40+ reusable
design patterns
Nationwide was recently featured on InVision's Design Genome Project. Check it out.
Kohl's
The savings launcher
Shipped April 2017.
Timeframe
3 months
concepting and testing
Positive impact
$100 million+
sales in the first year
Kohl's
The mini bag
Shipped January 2017.
Timeframe
6 months
design and testing
Positive impact
7% decrease
in extra page views
When in doubt, the customer makes the decision.
Image Matters
The company website
Shipped August 2015.
Timeframe
3 months
design and development
Role
Designer and
developer
Side projects
the things I do in my free time.
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